FTC Guidelines

At CommissionBag (Commbag Pvt Ltd, UK), we take compliance seriously. All publishers, influencers, and creators working with our network must follow the advertising and disclosure rules in their region. This guide outlines the key expectations and provides links to official resources.

United Kingdom – CMA & ASA (CAP Code)

  • Clearly disclose all paid promotions, affiliate links, and gifted products.
  • Use clear and upfront wording such as “Ad”, “Advert”, “Advertisement”, “Paid Partnership”, or “Affiliate Link”.
  • Disclosures must be obvious (not hidden in hashtags or at the bottom of posts).
  • Publishers using affiliate links must clearly state they may earn a commission.
CMA Influencer GuidanceASA Influencer Guidance

European Union – European Commission Guidance

  • Influencers must disclose commercial content clearly.
  • Labels such as “Advertisement” or “Sponsored” should be used.
  • Hidden or misleading endorsements are prohibited.
European Commission – Influencer Marketing Guidelines

United States – FTC (Federal Trade Commission)

  • Influencers must disclose any “material connection” (payments, gifts, affiliate links).
  • Disclosures must be clear and conspicuous – not hidden in hashtags.
  • Examples: “Ad” or “Sponsored” at the beginning of a post. “I earn a commission if you buy through this link.”
FTC Endorsement GuidesFTC for Influencers

Best Practices (Applies Everywhere)

  • Always disclose when content is an advertisement, affiliate promotion, or sponsored collaboration.
  • Place disclosures clearly at the start of a post, video, or caption.
  • Use simple language – avoid legal jargon.
  • Make sure disclosures are visible on all platforms (social media, blogs, emails).
  • If in doubt, be more transparent – honesty builds trust.

Note

  • Failure to comply with these guidelines may result in:
  • Content removal,
  • Suspension from CommissionBag’s network,
  • Or legal/regulatory penalties in your region.